What changed
Keyword tracking is out of admin-only and available to everyone, on its own Keyword Monitor page. Each keyword searches all of Reddit once a day and keeps filling your Dataset with new matches. Trial includes 3 keywords, the paid plan 20.
Why it matters
Until now you had to know which communities to watch. That works when you already know where your buyers are — and fails for exactly the case people most want: catching your brand or a competitor named somewhere you have never heard of.
How to use it
Open Keyword Monitor, add a term, and it starts searching daily. Plain terms are treated as exact matches. Agents can create keyword watchers over MCP too.