Relevant Conversations Happen Where You Least Expect Them
Teams miss high-intent discussions because they happen in unexpected subreddits. Keyword monitoring tools alert you to mentions — but they don't tell you which ones are worth engaging with and which will get you banned.
Semantic Matching Has Blind Spots
AI-powered semantic search is great at finding discussions that match your product profile. But it can miss posts that use niche jargon, competitor brand names, or specific technical terms that matter to your business. Keyword tracking fills those gaps with exact-term monitoring.
Alerts Without Context Are Noise
Generic keyword alert tools ping you every time someone mentions a term. Most matches are irrelevant — casual mentions, old threads, or communities where engaging would backfire. Without scoring and risk assessment, you waste time triaging alerts instead of engaging with the ones that matter.
New Keywords Start Cold
Most monitoring tools only start matching from the moment you add a keyword. That means you miss every relevant discussion from the past week. By the time matches trickle in, the best engagement windows have already closed.
What Keyword Tracking Does
Full-text keyword monitoring with scoring, risk assessment, and engagement briefs built in. Every match is treated as a real opportunity, not just an alert.
Real-Time Matching
Every new post ingested by Prowlo is checked against your keywords instantly. No batch delays, no hourly scans. When someone mentions your tracked term in any monitored subreddit, the match surfaces in your feed within minutes — scored and briefed like any other opportunity.
Automatic Backfill
Add a keyword and immediately see matches from the last 7 days of ingested posts. No cold-start problem. This means you can test new keywords and instantly know whether they produce relevant results — or refine them before committing to ongoing monitoring.
Per-Keyword Alerts
Set notification frequency independently for each keyword. High-priority terms like competitor brand names can trigger real-time alerts. Broader industry terms can be set to daily or weekly digests. Adjust frequency at any time from the Keywords page to match your team's workflow.
Pipeline Bypass
Keyword matches surface posts that the standard semantic filters would skip. This is intentional — keywords let you cast a wider net for specific terms that matter to your business, even if those posts don't match your general product profile closely enough for the main pipeline.
Plan-Based Limits
Keyword slots scale with your plan. Starter accounts get 5 tracked keywords — enough for your core product terms and top competitor. Growth plans include 20 keywords for broader coverage across product lines and use cases. Agency plans get unlimited keywords to monitor across multiple client campaigns.
From Keyword to Scored Opportunity
Three steps between adding a keyword and seeing scored matches in your feed. No complex setup. Instant results.
Add Keywords
Go to the Keywords page and add the terms you want to track. These can be product names, competitor brands, industry jargon, or any specific phrase your audience uses. Prowlo backfills 7 days of matches immediately so you see results right away.
System Matches Posts
Every ingested post is checked against your keywords using full-text search. Matches are stemming-aware — tracking "deploy" also catches "deploying", "deployed", and "deployment". A background sweep runs every 10 minutes to catch anything the inline check missed.
Matches Hit Your Feed
Keyword matches appear in your Opportunity Feed with a purple "Keyword" badge. Each match is scored for opportunity strength and engagement risk, and receives a full engagement brief — just like any other opportunity. Filter by keyword to focus on specific terms.
How Keyword Matching Works
Keyword tracking is powered by PostgreSQL full-text search with tsvector and GIN indexing. Keywords are compiled using plainto_tsquery for stemming-aware AND matching — so multi-word keywords require all terms to be present, not just one. The system runs two matching passes to ensure nothing slips through.
tsvector + GIN Indexing
Every ingested post is stored with a pre-computed tsvector column. A GIN index makes keyword lookups fast regardless of how many posts are in the database. This is the same technology that powers search at scale across millions of documents.
Stemming-Aware Matching
Keywords are compiled via plainto_tsquery, which applies language-aware stemming. Tracking "customer churn" matches "customers churning" and "churned customers" automatically. No need to add every variation manually.
Dual-Pass Matching
The first pass checks keywords inline during post ingestion for real-time results. A background sweep runs every 10 minutes to catch any matches that slipped through — for example, if a keyword was added between ingestion cycles. Together, these two passes ensure complete coverage.
Explore More Tools
Keyword tracking works best alongside Prowlo's other intelligence tools. Each feature adds a layer of context to help you engage smarter.
Opportunity Feed
AI-powered discovery of high-intent Reddit threads matching your product. Every discussion scored and ranked by conversion potential.
Learn moreRisk Scoring
Two independent scores per thread — opportunity and risk. Understand promotion tolerance, mod strictness, and content survival rates before you engage.
Learn moreEngagement Briefs
AI-generated per-post guidance with recommended approach, subreddit-specific tips, warnings, and optimal engagement windows. Know exactly how to respond.
Learn moreThe standard Opportunity Feed uses semantic matching to find threads that align with your product description. Keyword tracking is complementary — it uses full-text search to catch posts containing specific terms you define. This surfaces discussions the semantic pipeline might skip because they use niche jargon, competitor names, or exact phrases that matter to your business but fall outside your general product profile.
Prowlo immediately backfills matches from the last 7 days of ingested posts, so you see results right away instead of waiting for new threads to appear. From that point forward, every new post is checked against your keyword in real time during ingestion. You can also adjust notification frequency per keyword — from real-time alerts to a weekly digest.
Yes. Each keyword has its own notification frequency setting. You can set high-priority terms to real-time alerts so you are notified within minutes of a match. Lower-priority keywords can be set to daily or weekly summaries to avoid notification fatigue. Adjust these settings at any time from the Keywords page.
Absolutely. Keyword matches enter the same processing pipeline as every other opportunity. They receive opportunity scoring, risk scoring, and a full engagement brief with recommended approach, subreddit-specific tips, and warnings. The only difference is they also carry a purple "Keyword" badge so you can distinguish them in your feed.