Connect Your AI Assistant to Prowlo
Prowlo's MCP server gives your AI assistant direct access to your Reddit opportunity feed, engagement signals, keyword management, and reply workflow. Claude Cowork users connect with one click via OAuth2. Other tools use an API key.
What is MCP?
The Model Context Protocol (MCP) is an open standard that lets AI assistants and tools communicate with external services through a standardized interface. Instead of copying data between tabs, your AI can directly query Prowlo's API.
With Prowlo's MCP server, Claude, ChatGPT, Cursor, and other AI tools can browse your opportunities, read engagement signals, manage your tracked keywords, draft replies, and access your product context — all within the AI's native interface.
Claude Cowork (Recommended)
If you use Claude Cowork (Anthropic's desktop app), connecting to Prowlo is a one-click process. No API key, no config files, no restart required.
Open the Prowlo MCP connector
In Claude Cowork, search for "Prowlo" in the MCP connector marketplace, or click the connect button from your Prowlo dashboard.
Authorize with your Prowlo account
Click Connect. A browser window opens asking you to sign in to Prowlo and authorize access. Click Allow to grant Claude access to your opportunities, signals, keywords, and drafts.
Start using Prowlo
That's it. Claude can now browse your opportunity feed, read engagement signals, manage your tracked keywords, draft replies, and access your product context. Try asking: "Show me today's top Reddit opportunities."
Why Cowork is the best way to use Prowlo
Claude Cowork isn't just the easiest setup — it's the most intelligent way to use Prowlo. When connected through Cowork, Claude has your full product context and can reason about risk, community norms, and positioning when drafting replies.
Prowlo does the heavy lifting of filtering noise from thousands of Reddit posts and surfacing high-intent conversations. Claude then uses that intelligence — along with your product profile and subreddit data — to help you engage in ways that add genuine value and avoid the risks of self-promotion on Reddit. Every post and reply stays on Reddit permanently, so this context-aware approach matters.
OAuth2 also means your credentials are never stored in a config file. Access can be revoked anytime from your Prowlo dashboard.
Other AI Tools (API Key Setup)
For Claude Desktop, Claude Code, Cursor, and Windsurf, you'll connect using an API key and a JSON config. Follow the steps below.
Prerequisites
- •A Prowlo account with an active plan
- •An API key ( learn how to create one)
- •One of the supported AI tools (Claude Desktop, Claude Code, Cursor, or Windsurf). Claude Cowork users can skip this — use OAuth2 instead
Quick Setup (3 Steps)
Create an API Key
- a.Go to Settings → API Keys in your Prowlo dashboard
- b.Click
Generate Key - c.Copy your key (starts with prowlo_)
Add the Config
Paste this configuration into your AI tool's MCP settings (the exact location depends on which tool you're using):
{
"mcpServers": {
"prowlo": {
"url": "https://api.prowlo.com/mcp",
"headers": {
"Authorization": "Bearer YOUR_API_KEY"
}
}
}
}Replace YOUR_API_KEY with your actual API key
Restart Your AI Tool
- a.Completely close your AI tool (don't just minimize it)
- b.Reopen it
- c.Try asking: "Show me my Prowlo opportunities"
Available Tools
Once connected, your AI assistant has access to these tools:
Opportunities & Intelligence
list_opportunities
Browse your Reddit opportunity feed with filters. View post titles, scores, engagement signals, and platform-aware guidance.
get_opportunity
Get full post details for a specific opportunity. Includes subreddit norms, moderation patterns, engagement guidance, and context for replying.
submit_draft
Write a reply draft and submit it to Prowlo for review. Your draft will appear in the Prowlo dashboard with engagement guidance before posting.
get_product_profile
Read your product context, positioning, and engagement guidelines. Helps your AI craft replies that align with your brand voice.
get_subreddit_intelligence
View subreddit moderation patterns, posting rules, and community norms. Learn what works and what gets posts removed.
Keyword Management
Manage your tracked keywords directly from your AI assistant — no need to switch to the dashboard.
keyword_list
List all tracked keywords for your organization. Returns keyword text, active status, match count, and last match timestamp.
keyword_create
Add a new tracked keyword. The keyword will be matched against incoming Reddit posts using full-text search. Plan limits apply (Starter: 10, Growth: 30).
keyword_update
Activate or pause a tracked keyword. Pausing stops the keyword from matching new posts without deleting it or its match history.
keyword_delete
Remove a tracked keyword and all its match history. This action cannot be undone.
What You Can Ask
"Show me today's high-score Reddit opportunities"
"Get details on opportunity X and draft a thoughtful reply"
"What are the moderation patterns in r/SaaS?"
"What's my product profile? Help me craft a reply that fits my positioning"
"Show me my tracked keywords and their match counts"
"Add a keyword for 'project management frustration'"
"Pause the keyword 'CRM alternative' — I have enough leads for now"
Your AI assistant will handle the rest — fetching data, applying Prowlo's judgment framework, and surfacing insights that make Reddit engagement smarter and safer.
Ready to Connect?
Start with the quick setup above, or jump to your tool's specific guide. If you run into issues, check our troubleshooting guide.