# Prowlo

> The MCP-native social data layer for AI agents. Prowlo crawls Reddit, X, Hacker News, Mastodon and RSS through a residential-proxy stack, embeds every record for semantic search, and serves the result to any agent over MCP, REST or webhook as clean, typed, schema-stable JSON.

Prowlo is hosted — there is no open-source client and nothing to self-host. Agents connect to https://api.prowlo.com/mcp and sign in with OAuth. Prowlo is read-only: it never posts, votes or comments.

Four nouns: **Watchers** ingest from the channels you choose; the **Dataset** is the vector-indexed corpus they fill; **Alerts** and **Trends** are persistent queries over that Dataset. Agents query the Dataset directly.

Full URL list: https://prowlo.com/sitemap.xml

## Start here

- [Getting started](https://prowlo.com/docs/getting-started): Create a Watcher, connect an agent, read your first records.
- [MCP setup](https://prowlo.com/docs/mcp-setup): Connect any MCP client to the hosted endpoint at https://api.prowlo.com/mcp via OAuth — no API key.
- [Documentation index](https://prowlo.com/docs): Every guide, grouped by task.
- [Pricing](https://prowlo.com/pricing): Free 14-day trial, then $19/mo.
- [Product overview](https://prowlo.com/product): What Watchers, Datasets, Alerts and Trends are and how they fit together.

## Connect your agent

- [Claude Code](https://prowlo.com/docs/claude-code): Add Prowlo to Claude Code.
- [Claude Desktop](https://prowlo.com/docs/claude-desktop): Add Prowlo as a custom connector.
- [Cursor](https://prowlo.com/docs/cursor): Add Prowlo to Cursor.
- [VS Code](https://prowlo.com/docs/vscode): Add Prowlo to VS Code.
- [Windsurf](https://prowlo.com/docs/windsurf): Add Prowlo to Windsurf.
- [Zed](https://prowlo.com/docs/zed): Add Prowlo to Zed.
- [MCP tool reference](https://prowlo.com/docs/mcp-integration): Every MCP tool Prowlo exposes, with arguments and return shapes.
- [Troubleshooting](https://prowlo.com/docs/troubleshooting): Connection, auth and empty-result problems.

## Product

- [Watchers](https://prowlo.com/docs/watchers): Ingestion: one Watcher tracks one channel across subreddits, Reddit users, Hacker News, Mastodon, RSS & X.
- [Keyword Monitor](https://prowlo.com/docs/keyword-monitor): Search all of Reddit for a query on a daily cadence.
- [Filters and tagging](https://prowlo.com/docs/filters-and-tagging): Prefilter rules at crawl time and org-wide tag rules over the Dataset.
- [Alerts and Trends](https://prowlo.com/docs/alerts-trends): Persistent queries over the Dataset that deliver to Slack or a webhook, and timeseries.
- [Webhooks](https://prowlo.com/docs/webhooks): Delivery format and HMAC signature verification.
- [Plans and limits](https://prowlo.com/docs/plans-limits): Quotas, daily live-read caps and retention.
- [Methodology](https://prowlo.com/docs/methodology): How Prowlo crawls, cleans and embeds each record.
- [Product FAQ](https://prowlo.com/docs/faq): Common questions about coverage, cadence and data handling.

## REST API

- [REST API reference](https://prowlo.com/docs/api-reference): Key-authed, read-only v1 API.
- [GET /v1/me](https://prowlo.com/docs/api-reference/me): Account, plan and quota state.
- [GET /v1/records](https://prowlo.com/docs/api-reference/records): List indexed records with filters.
- [GET /v1/search](https://prowlo.com/docs/api-reference/search): Semantic search across the org Dataset.
- [API keys](https://prowlo.com/docs/api-keys): Create, scope and revoke keys.

## Free tools (no login)

- [Subreddit Finder](https://prowlo.com/tools/subreddit-finder): Find communities that discuss a topic. No login.
- [Similar Subreddits](https://prowlo.com/tools/similar-subreddits): Communities that overlap with a given subreddit. No login.
- [Subreddit Stats](https://prowlo.com/tools/subreddit-stats): Size, activity and growth for a single subreddit. No login.
- [Top Subreddits](https://prowlo.com/tools/top-subreddits): Largest, most active and fastest-growing communities. No login.
- [AI Writing Checker](https://prowlo.com/tools/ai-writing-checker): Score text for tells that read as AI-written. No login.
- [Comment Humanizer](https://prowlo.com/humanize): Rewrite a drafted comment so it reads like a person. No login.

## Blog

- [MCP Server List 2026: 7 Official, 13 Archived, and What to Use](https://prowlo.com/blog/mcp-server-list): Anthropic's repo now ships 7 reference servers; GitHub, Slack and Postgres were archived. What's current, what moved, and where the other 9,800 live.
- [What Is an MCP Server? (And When You Actually Need One)](https://prowlo.com/blog/what-is-an-mcp-server): An MCP server exposes tools, resources and prompts to an AI client over JSON-RPC. How it differs from an API, why most run locally, and when to use one.
- [ChatGPT Ads That Launch AI Business Agents: What OpenAI Is Building and How to Prepare](https://prowlo.com/blog/chatgpt-ads-ai-agents): OpenAI is testing ChatGPT ads that open a business AI agent, not a landing page. The 4 inputs — site, feed, MCP data, forms — and how to prep each.
- [Reddit Answers: Reddit Is Becoming a Search Engine — What Marketers Should Do](https://prowlo.com/blog/reddit-answers-search-engine): Reddit search hit 80M weekly users; Reddit Answers grew 1M to 15M in a year. Where the inside-Reddit SERP comes from and what marketers should do now.
- [Why Your Reddit Comment Was Removed (And How to Tell Who Did It)](https://prowlo.com/blog/reddit-comment-removed): Four systems remove Reddit comments: AutoModerator, mods, sitewide filters, shadowbans. One logged-out permalink check tells you which, in under a minute.
- [AI Search Statistics 2026: Where Assistants Actually Send Traffic](https://prowlo.com/blog/ai-search-statistics-2026): ChatGPT's share of gen-AI traffic fell from 76% to 53% in 11 months; Reddit draws 40.1% of LLM citations. Sourced AI search stats, checked Aug 2026.
- [Reddit Business Intelligence: Turning Threads Into Decisions](https://prowlo.com/blog/reddit-business-intelligence): Reddit: 500M+ weekly users, 40.1% of LLM citations. Seven ways to turn threads into business decisions, and when Reddit is the wrong source.
- [The Reddit–Google Deal Is Cracking: the $60M AI Data Standoff, Explained](https://prowlo.com/blog/reddit-google-deal): Reddit is weighing cutting Google's AI access as their reported $60M/yr deal comes up for renewal (WSJ, Jul 22, 2026). RDDT fell 9%. The timeline, the leverage, and what it means for AI answers and agents.
- [Ambient Agents, Explained for Founders: AI That Watches While You Build (2026)](https://prowlo.com/blog/ambient-agents-explained): Ambient agents act on event streams instead of prompts — coined Jan 2025, shipped by Google, OpenAI & Samsung by 2026. What they are, what they can't watch, and how founders assemble one for their market.
- [ChatGPT Pulse Shut Down: Why OpenAI Killed Its Proactive Feed (2026)](https://prowlo.com/blog/chatgpt-pulse-shut-down): OpenAI retired ChatGPT Pulse on June 17, 2026 — nine months after launch. The timeline, the three failure modes, and the proactive-AI pattern that survived: standing tasks with deliverables.
- [Claude Scheduled Tasks: Build a Morning Brief for Your Market (2026)](https://prowlo.com/blog/claude-scheduled-tasks-morning-brief): A step-by-step recipe: a Claude scheduled task reads your Prowlo Dataset at 8am and delivers the threads worth replying to, with drafts for approval — and silence on quiet days. Full prompt included.
- [Twitter (X) Keyword Monitoring Tools: 11 Compared by Price (2026)](https://prowlo.com/blog/twitter-monitoring-tool): X Pro has columns but no alerts. Prowlo covers X + Reddit at $19/mo flat, SnitchFeed from $47, Brand24 from $79. 11 tools, prices checked Sep 2026.
- [Reddit Keyword Alerts: 5 Ways to Get Them in 2026 (Free & Paid)](https://prowlo.com/blog/reddit-keyword-alerts): F5Bot, RSS feeds, Google Alerts, Reddit's native notifications, and semantic tools — how to set up each, and how to cut alert noise with filters.
- [Reddit Lead Generation: The Monitoring-First Playbook (2026)](https://prowlo.com/blog/reddit-lead-generation): You can't reply to threads you never see. An alert pipeline, 5 buying-intent signals, reply templates, and when Reddit's Lead Gen Ads beat organic.
- [Reddit API Pricing 2026: Official Rates, Free Tier Limits & the $12K Minimum](https://prowlo.com/blog/reddit-api-pricing): Reddit API pricing in 2026: $0.24 per 1,000 calls with a ~$12,000/mo commercial minimum. Free-tier limits, the approval process, and cheaper paths to Reddit data.
- [The Em Dash: the #1 Sign of AI Writing in 2026 (and How to Fix It)](https://prowlo.com/blog/em-dash-ai-writing): The em dash quietly became the clearest sign a comment was written by AI. Why ChatGPT loves it, how readers spot it, and how to fix it so your writing reads human.
- [17 Signs a Comment Was Written by AI (2026)](https://prowlo.com/blog/signs-of-ai-writing): The phrases, punctuation, and structure that give away AI-written comments on Reddit and X — and how to rewrite each one so your text reads like a person.
- [The Words and Phrases That Scream "AI Wrote This" (2026)](https://prowlo.com/blog/ai-words-to-avoid): A running list of the words, phrases, and sign-offs ChatGPT overuses — the ones that make a comment read as AI — plus what to say instead.
- [How to Make ChatGPT Sound Human (for Reddit and X)](https://prowlo.com/blog/make-chatgpt-sound-human): The words to cut, the punctuation to change, and the prompts that keep ChatGPT output from reading as AI — for Reddit comments and X replies.
- [Reddit Monitoring in 2026: 9 Tools Compared (Free & Paid) + Setup Guide](https://prowlo.com/blog/reddit-monitoring): Reddit monitoring in 2026: 9 tools ranked with prices re-checked August 2026, the 6 methods compared, setup steps, and how to respond without getting banned.
- [Reddit Data API Terms & Commercial Use (2026): Rate Limits, Pricing, Approval](https://prowlo.com/blog/reddit-data-api): The Reddit Data API in 2026: 100 queries/min free, commercial access reported from $12K/mo, and explicit approval now required — plus the realistic alternatives for getting Reddit data into an agent.
- [Reddit Research With AI Agents: the Post-GummySearch Guide [2026]](https://prowlo.com/blog/reddit-research-with-ai-agents): GummySearch is gone and SaaS research has moved to AI agents. How to do Reddit audience research, find subreddits, track pain points, and find leads with Claude or Cursor — the post-GummySearch playbook.
- [How to Search Reddit in 2026: Operators, Dates, Users & What Still Works](https://prowlo.com/blog/how-to-search-reddit): Reddit hides 8 search operators and has no date search. The syntax that works, Google site:reddit.com for dates, and the archive tools still live in 2026.
- [Reddit Self-Promotion Rules in 2026: What 13 Subreddits Actually Enforce](https://prowlo.com/blog/reddit-self-promotion-rules): We read 13 founder subreddits’ posted rules on Sep 10, 2026. Only one cites the 9:1 rule. r/SaaS caps you at 1 mention per 60 days; r/SideProject has none.
- [Best Reddit Scrapers in 2026: 10 That Still Work (Free & Paid)](https://prowlo.com/blog/best-reddit-scrapers): Apify's most-recommended Reddit scraper is now deprecated. The 10 that still work in 2026 - real cost at 1k/10k/100k results, free tiers, MCP access.
- [How to Scrape Reddit in 2026: 4 Methods That Still Work](https://prowlo.com/blog/how-to-scrape-reddit): Reddit blocked unauthenticated scraping in May 2026, breaking the .json trick most tutorials teach. The 4 methods that still work: free API, cloud scrapers, DIY, or a hosted data layer.
- [The Best Reddit MCP Servers for AI Agents (2026)](https://prowlo.com/blog/best-reddit-mcp-servers): The best Reddit MCP servers for AI agents in 2026, compared — which still work after Reddit blocked unauthenticated access, and how to connect one to Claude or Cursor.
- [How to Track Keywords on Reddit Without Getting Banned](https://prowlo.com/blog/reddit-keyword-tracking-ban-risk): Keyword tracking finds conversations, but responding to every alert gets you banned. Here is the safe workflow for turning keyword matches into engagement.
- [Reddit Keyword Tracking for Competitive Intelligence](https://prowlo.com/blog/reddit-keyword-tracking-competitive-intelligence): How to use Reddit keyword tracking to monitor competitors, find dissatisfied users, and position your product in comparison discussions.
- [Reddit Keyword Tracking for SaaS: How to Find Your Buyers Before They Ask](https://prowlo.com/blog/reddit-keyword-tracking-saas): How SaaS teams use keyword tracking on Reddit to find high-intent conversations, monitor competitors, and discover leads the standard pipeline misses.
- [Reddit Ads in 2026: Pricing, Examples & ROI vs Organic](https://prowlo.com/blog/reddit-ads-pricing-examples-roi): Complete guide to Reddit ads pricing, real campaign examples, and ROI comparison of paid vs organic Reddit marketing. CPC, CPM, budget recommendations, and when organic beats paid.
- [Reddit Marketing in 2026: The Complete Guide & Strategy](https://prowlo.com/blog/reddit-marketing-guide): A 6-step Reddit marketing system for SaaS teams: find the right subreddits, spot high-intent threads, assess ban risk before posting, and scale it into a channel.
- [F5Bot vs Syften vs Octolens vs Prowlo: Reddit Monitoring Compared [2026]](https://prowlo.com/blog/f5bot-vs-syften-vs-octolens-vs-prowlo): Head-to-head comparison of the 4 most popular Reddit monitoring tools. Free vs paid, features, pricing, and which one fits your workflow — with honest pros and cons.
- [Best Reddit Marketing Tools Compared [2026 Guide]](https://prowlo.com/blog/best-reddit-marketing-tools): 15 Reddit marketing tools compared, from free (F5Bot) to enterprise suites: what each costs, what it monitors, and which ones risk bans with auto-posting.
- [Why GummySearch Shut Down — The Reddit API Story](https://prowlo.com/blog/why-gummysearch-shut-down): GummySearch shut down November 30, 2025. The real reason: Reddit's commercial API made solo-developer SaaS impossible. What happened, what it signals, and what to do if you were a user.
- [GummySearch Alternatives (2026): 9 Replacements Compared](https://prowlo.com/blog/gummysearch-shut-down-what-now): GummySearch shut down November 30, 2025. Access ends November 30, 2026 and all accounts are deleted December 1, 2026. The 9 replacements for Reddit research, monitoring, and lead generation.
- [Reddit Buying Intent: 5 Signals That Actually Convert [2026]](https://prowlo.com/blog/reddit-buying-intent-guide): Stop keyword-matching on Reddit. The 5 buying-intent signals that separate browsers from buyers, plus a scoring framework to rank threads before you reply.
- [Reddit Marketing for DevTools: Where Developers Actually Talk [2026 Guide]](https://prowlo.com/blog/reddit-marketing-devtools): Developers make buying decisions in Reddit threads — not on your landing page. Here's the 90-day playbook for DevTools teams to find, engage, and convert Reddit users without getting banned.
- [Reddit in AI Answers (2026): How Often Models Cite It — and What Changed](https://prowlo.com/blog/reddit-top-source-for-ai): Reddit's share of AI citations doubled Nov 2025–Jun 2026 (SE Ranking) even as YouTube took the top slot in one study. The 2026 data, per platform — and why 80% of cited threads have under 20 upvotes.
- [The hidden risk of Reddit marketing in 2026](https://prowlo.com/blog/hidden-risk-reddit-marketing-2026): Most removed Reddit comments never get seen — here's why SaaS teams get filtered and how to avoid the same fate.
- [Reddit Marketing Case Study: From 41 Removed Comments to 6.2% Conversion (2026)](https://prowlo.com/blog/banned-to-beloved): A B2B growth team had 41 of 47 Reddit comments silently removed in week one. Three months later they were driving Reddit traffic that converted at 6.2% — more than double their paid search rate.
- [Reddit AutoModerator Rules: How Subreddit Moderation Works in 2026](https://prowlo.com/blog/subreddit-moderation-patterns): Most subreddits require 30–90 days account age and 100–500 karma before your comments stay visible. Here's how AutoModerator rules work, what thresholds trigger silent removal, and how to research a community before posting.

## Optional

- [About](https://prowlo.com/about): Who builds Prowlo.
- [Changelog](https://prowlo.com/changelog): What shipped, most recent first.
- [FAQ](https://prowlo.com/faq): Billing, trial and account questions.
- [Contact](https://prowlo.com/contact): Reach the team.
- [Privacy policy](https://prowlo.com/privacy): What Prowlo stores and for how long.
- [Terms of service](https://prowlo.com/terms): Terms of use.